There are actual studies on berry supplementation, like on how they can mitigate the negative effects of a “high [saturated-] fat diet on the brain and behavior,” but that was in mice. Maybe a better way to mitigate would be to not feed your pet mouse a stick of butter in the first place.
Then, there are studies of proprietary berry-based nutraceutical supplements, purported to improve cognitive performance. See how there’s a steeper rise in the supplement group?
Old hats will instantly recognize this as the timeless trick featured in the 1950s classic, How to Lie with Statistics. See how they don’t start the Y axis at zero? That’s to inflate the appearance. Correct the graph, and you can see the effect doesn’t look quite so impressive.
There are studies of actual berries on actual humans, but when they’re funded by berry industry trade groups, you get studies like this: “An afternoon snack of berries reduces subsequent energy intake.” Great! But that’s compared to candy. Strawberries, raspberries, blackberries, blueberries—fantastic, compared, to a handful of “Jelly Babies,” which are just like coated gummy bears. Do berries offer so little that you have to compare them to candy to make them look good?
There was that famous Harvard study I did a video about, where berry-eating appeared to delay brain aging by up to two-and-a-half years. But, you don’t know if it’s cause and effect until you put it to the test. And, “[b]lueberry supplementation [was able to] improve…memory in older adults” in just 12 weeks’ time. But, that was feeding them up to six cups of wild blueberries a day. Now, this was a proof-of-concept pilot study just to see if they could get any effect. We just didn’t have any studies using more realistic doses…until, now.
How about just a cup a day of blueberries? They found that “the addition of easily achievable quantities of blueberries to the diets of older adults can improve some aspects of cognition,” like long-term memory. In terms of the number of errors, the placebo group got worse; the blueberry group got better.
You can even correlate the cognitive improvements with enhanced brain activation using fancy brain scan technology to actually visualize the improved blood flow to those same regions of the brain caused by the blueberry consumption.
Does it work in kids, too? “[B]lueberry treatments have shown positive effects on cognition in both” rats and adult humans. But, do those these “benefits transfer to children”—human children? How about a randomized, double-blind placebo-controlled study comparing about one cup of blueberries, to two cups, to zero cups. What did they find? “[C]ognitive performance improve[ments] across all measures,” and the more berries, the better. And, this wasn’t after twelve weeks of eating berries, but within hours of just a single blueberry meal.
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