Happiness Phobia and Aversion called Cherophobia inhibit Joie de Vivre and Healthy Living

In this blog-article, i will first expound on cherophobia as a real phenomenon (Section A). Thereafter, i will look into a few reasons that explain why some people willingly choose to be unhappy (Section B). Next, i will review the data confirms that cherophobia is a costly disease (Section C).  And in a last section, i will show that there are natural and holistic treatments that can help to rebalance the cherophobe’s brain and hormonal circuitries that will better express the Joie de Vivre Consciousness inherent in all living creatures. (Section D)

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Section A

What is cherophobia or aversion to Happiness ?

Aversion to happiness, also called cherophobia or fear of happiness, is an attitude towards happiness in which individuals may deliberately avoid experiences that invoke positive emotions or happiness. (1)

One of several reasons that aversion to happiness may develop is the belief that when one becomes happy, a negative event will soon occur that will taint their happiness, as if that individual is being punished for satisfaction. When people say they don’t want a happy relationship because they fear to get hurt, they are allowing themselves to be controlled by cherophobia.

Joshanloo, Mohsen; Weijers, Dan (15 December 2013). “Aversion to Happiness Across Cultures: A Review of Where and Why People are Averse to Happiness”. Journal of Happiness Studies. 15 (3): 717–735. doi:10.1007/s10902-013-9489-9.

This belief is thought to be more prevalent in non-Western cultures. In Western cultures, such as American culture, “it is almost taken for granted that happiness is one of the most important values guiding people’s lives.” Western cultures are more driven by an urge to maximize happiness and minimize sadness, notwithstanding risks. As recounts Henriette ???, the French prefer to have a failed romance than no romance (Cf ).

Failing to appear happy is often a cause for concern. Its value is echoed through Western positive psychology and research on subjective well-being.[4]

Joan Robinson (17 March 2014), What’s so bad about feeling happy?, Springer.

Section B

Why would People willingly choose to not be happy ?

There are different reasons why cherophobes avoid happiness: “believing that being happy will provoke bad things to happen; that happiness will make you a worse person; that expressing happiness is bad for you and others; and that pursuing happiness is bad for you and others”.[5]

It’s time for Western psychology to recognise that many individuals, and even entire cultures, fear happiness, The British Psychological Society, 21 July 2014, retrieved October 4, 2014.

For example, “some people—in Western and Eastern cultures—are wary of happiness because they believe that bad things, such as unhappiness, suffering, and death, tend to happen to happy people.”

Stephanie Pappas (20 March 2014), Why Happiness Scares Us, LiveScience, retrieved 4 October 2014.

These findings “call into question the notion that happiness is the ultimate goal, a belief echoed in any number of articles and self-help publications about whether certain choices are likely to make you happy”.[6]


Also, “in cultures that believe worldly happiness to be associated with sin, guilt, shallowness and moral decline will actually feel less satisfied when their lives are (by other standards) going well”,[7]

Susan Krauss Whitbourne (6 April 2013), 13 of Psychology’s Newest and Coolest Ideas, Psychology Today, retrieved 4 October 201

Section C

Cherophbia can be characterized as a costly disease

Thus, measures of personal happiness cannot be considered a yardstick for satisfaction for all people. Attitudes such as aversion to happiness have not only important implications for measuring happiness across cultures and ranking nations, on happiness scores (8), but they also generate an abundance of biochemicals that eventually lead to body-mind-spirit into diseases and disability.

The saboteur within

Boudhism vs zorba….

To be devloped.

Holistic Solutions

Post under construction

Reference and Precision Notes

Joshanloo, M.; Lepshokova, Z. K.; Panyusheva, T.; Natalia, A.; Poon, W.-C.; Yeung, V. W.-l.; Sundaram, S.; Achoui, M.; Asano, R.; Igarashi, T.; Tsukamoto, S.; Rizwan, M.; Khilji, I. A.; Ferreira, M. C.; Pang, J. S.; Ho, L. S.; Han, G.; Bae, J.; Jiang, D.-Y. (3 October 2013). “Cross-Cultural Validation of Fear of Happiness Scale Across 14 National Groups”. Journal of Cross-Cultural Psychology. 45 (2): 246–264. Cherophobia can be defined as the fear of happiness, joy, bliss, or celebrating. Chero is a Greek word, which means to rejoice happiness or gaiety whereas Phobia in Greek means fear. Cherophobia or fear of happiness is the name given to a specific fear.


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Professor Joubert teaches how to extend a healthy cancer-free Lifespan to 122 years thanks to safe, efficient and cost friendly breakthrough protocols. Working on a documentary and book that redefines Medicine in light of new discoveries, ancient wisdoms, innovative research and holistic science, he can be nonetheless available to coach patients back to homeostasis, wellbeing & Joie de Vivre. On occasion, Pr. Joubert can also coach health professionals to better protect their holistic practice when they must deviate from outdated and-or irrational mainstream “standards of care” in order to genuinely serve their patients, evidence-strong Science and internationally recognized human rights. For details, see the links called “Contact” and “Mission” (under the “About” link).

Posted in LifeStyle, Naturopathic and Holistic Medicine, Neuro-science, Mental Disorders, Happiness & Joie de Vivre Medicine

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